Première Vision Paris 2026 has successfully concluded. Over three days at Booth 6V62 in Villepinte, we connected with brands and sourcing teams across activewear, athleisure, streetwear, and technical outdoor.

This season, discussions were highly pragmatic. Conversations centered on cost control, launch timelines, supplier flexibility, and long-term sourcing structure rather than trend exploration alone.

Recycled and bio-based fabrics are now standard expectations. The focus has shifted toward performance stability, commercial feasibility, and supply chain transparency. Sustainability is being evaluated through execution and scalability, not positioning.

At the same time, technical construction continues to merge with lifestyle design. Lightweight stretch wovens, soft-touch ripstop, and clean silhouettes with functional detailing drew consistent interest. Performance remains essential, but it must integrate naturally into everyday wear.

Development efficiency was another clear priority. Smaller initial volumes, faster sampling turnaround, and earlier material consultation are becoming critical in an uncertain market environment. Brands are looking for partners who can align material choice, construction logic, and production planning from the outset.

Thank you to everyone who visited us at PV Paris. We look forward to continuing these discussions and translating them into concrete developments for the upcoming seasons.

For us, PV Paris remains valuable not only as a sourcing event, but as a reality check on where the industry is heading. The pressure on cost, performance, sustainability, and speed is happening simultaneously — not separately.

The brands that will move faster are those aligning material selection, construction decisions, and production strategy from day one.

Thank you to everyone who visited us in Villepinte.
If we connected at the show, we look forward to continuing the conversation. If you couldn’t attend, feel free to reach out — we are happy to share further material insights and development solutions for upcoming seasons.